Red Bull X The Kastle
Dance Your Style Campaign
The Ask- By any means, revive the energy and noise of traditional hip hop dancing. Create a identity that will connect with Gen Z, with creative control of promotional advertising and merchandise, construct a logo and stunning visuals that will get the attention of Gen Z.
Project roles:
Research and ideate on a logo that is going to resonate with people of all ages. Deliver the mood of the project within deadline. Must be able to deliver 5 drafts before approval.
Over see merchandise as well as the budget given. Create memorable handouts and promotional material that will stick within Gen Z.
